Shortening
Shortening is made from vegetable oil, processed to make it a solid. It is used for frying and baking and comes in plain and butter flavors.
Useful Links:
What is shortening? – Baking Bites
What is Shortening?
Fun related videos

Hacks For How To Measure Butter, Shortening & Ingredients // Lindsay Ann Bakes

The Making of Shortening

Crisco All-Vegetable Shortening: What I Say About Food

Butter vs. Shortening: Which is BETTER? | Baking Basics

Nutrition Comparison of Butter, Margarine, Shortening and Lard Used For Cooking And Baking
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Hacks For How To Measure Butter, Shortening & Ingredients // Lindsay Ann Bakes
Source: Lindsay Ann Bakes
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The Making of Shortening
Source: inthepalmofmyhands
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Crisco All-Vegetable Shortening: What I Say About Food
Source: CookingWithKimberly
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Butter vs. Shortening: Which is BETTER? | Baking Basics
Source: Handle the Heat
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Nutrition Comparison of Butter, Margarine, Shortening and Lard Used For Cooking And Baking
Source: DiTuroProductions